Meet Google Ads Expert - Ben Ertl
As former Head of Google Ads at Inception Online Marketing, I managed chiropractic campaigns for 500+ clients nationwide, overseeing $7.5M in annual ad spend.
I've tested and analyzed more chiropractic Google Ads data than likely anyone in the country. My focus is on client communication and transparent ROI—not just clicks or leads.
Generating Thousands of Chiropractic Leads
I specialize in linking chiropractors with local patients seeking pain relief and wellness care through targeted advertising and optimized campaigns that drive results and grow your practice.
7M+
500+
Chiro Offices Helped
Ad Spend Managed
What Makes Us Different
We Specialize in Chiropractic Ads
Reinforce Real Lead Quality
Most marketers count every call over 60 seconds and every form submitted action as a "conversion" or "lead" in Google Ads.
This is not effective and leads to wasted money pursuing the wrong type of people.
Convert More People Into Patients
Targeting the right people is not enough if they don't end up taking action. We create landing pages and utilize best-in-class conversion techniques.
Even a modest 5% increase in converting more leads can mean thousands of dollars to your top line.
All the leads in the world don't matter if you're not seeing consistent, profitable advertising.
Our chiropractic clients report data back to us in terms of which leads came in to become paying patients. This drastically improves how their ads perform.
It's ROI That Matters Most
Experience Matters
Below Are Some Case Studies of Chiropractors I've Helped
Chiro Group Gets Unexpected Results
A large multi-office owner with 5+ locations needed to reign in costs without sacrificing patient flow. I doubled overall leads and reduced cost-per-lead by 20-50% on average per location. By pooling data across locations, I targeted new chiropractic patients more effectively. This lead to an increase of tens of thousands of dollars in new patient revenue within just 60 days of implementation.
Wisconsin Office Needed Clear Insights on ROI
A chiropractic office in Madison, WI had worked with multiple marketing agencies but struggled to understand the true ROI of their Google Ads. I implemented an online lead system in their office for staff to quickly mark which leads became patients and how valuable each was to the business,
The owner finally had an actionable picture of marketing results for the first time in years.
Chiro Needed Help With "Tire Kicker" Leads
An Arizona practice was paying for low-quality leads, which quickly made their campaigns expensive. The issue wasn’t the offer, keywords, or landing page—it was that every lead was counted equally, even those who weren’t interested. I set up call tracking with recorded calls and only counted leads who confirmed an appointment or actually showed up, ensuring the campaign focused on real patients.
Practice Triples Leads and Achieves 250% ROI
A chiropractic office had been running Google Ads for years and thought their campaigns were performing well. After reviewing their data, I found nearly half of their leads were people already searching for the practice by name—patients who would have found them organically. By adding negative keywords, we cut wasted spend and immediately increased the number of new patients coming in.
Hidden Money Pit
A small chiropractic practice thought Google Ads were driving many new patients, but data revealed they were only getting a few leads at a high cost per month. After implementing verified conversion tracking and optimizing their campaign, we tripled their leads within a month, all tracked through Google Ads. This optimization boosted their ROI to an average of 250% on a rolling 90-day basis, accounting for patient retention and measuring repeat visits.
Frequently asked questions
Why is Chiro Leads better for my practice?
Our experience of working with over 500 offices across the US & Canada allows us to know what works and what doesn't. We put transparency first and try to put ourselves in our clients' shoes every day.
How can I track real business results & ROI?
It's not enough to know your cost-per-lead. Our clients can clearly see which leads came from Google Ads, listen to recorded calls, and quickly mark when a lead becomes a paying patient. Some clients even integrate their EHR with their ads which is the best method.
How much does it cost?
We charge a flat $250 per month per office location for everything we do.
How long does it take to see ROI?
This varies for everyone and the value of new patients. Clients start seeing leads within 1-3 weeks but consistency of ROI really begins around 3 months onward.
How much budget should I set aside?
This various for every single office due to location, prices charged, and goals. We encourage chiropractors to reach out directly to get a free assessment.
Get in Touch Today
Connect with us to enhance your chiropractic practice and attract more local patients seeking pain relief and wellness care. We're here to help!