How Much Should a Chiropractor Spend on Google Ads
One of the first questions chiropractors ask us is "how much do I need to spend" to see good results. It depends. Read below to get an answer for your specific office.
3/31/20251 min read
Let's cut to the chase.
Here's how to know how much to spend on Google Ads if you're a chiropractic trying to generate new patients.
Steps:
Go to ads.google.com, login or create a Google Ads account, and use Google's Keyword Research Tool to learn how much it costs for a top page bid for "chiropractor near me". Typically between $10-$22 depending on how competitive your city is.
Once you know your top bid for "chiropractor near me", multiply it by 8. This will a suggested starting daily budget for your Google Ads campaign. Why? You want the opportunity to get 8+ clicks in a day for your campaign.
This helps train your campaign on who to target, and helps lead generation consistency.Multiply your daily budget by how many days during the week you want to run your campaign. Typically that means only the days you're open unless you have someone available during off hours to answer calls.
Now you have your suggested budget for a Google Ads campaign for a standard chiropractic campaign. Done.
